I like this quite a bit. Brooklyn Vegan has the whole record by Rituals streaming if you go here. Or just go to the band's label One Big Silence's soundcloud.
Some of the colors and editing techniques used here, juxtaposed with very simple imagery create a nice antithesis to all the overblown hype that I unfortunately haven't been able to avoid swimming around the more mainstream aspects of the music industry. Rituals seems to exist deliciously on the fringe of that industry - the fringe of even the underground of that industry. That's the thing - by now even the underground has been assimilated and is a copy of a copy of a copy. That's why it takes sites like Heavenisanincubator and Brooklyn Vegan to help see what else is out there. I'm not saying all major industry stuff is bad - I did just post a doc about Passion Pit before this - but a lot of it is and sometimes even the good stuff therein surrender to spectacle making just for the sake of spectacle making.
image via the band's soundcloud |