Clown

If you haven't heard about this let me break it down: These two guys made a fake trailer for a movie that doesn't exist and wasn't in anyone's production schedule (except their own). The trailer is masterful; they hug new age horror movie trailer conventions beautifully. Then, the cherry on the sunday, they attached Eli Roth's name to it and put it online. Roth saw it and is now producing it for them.

"That's not funny daddy..." Awesome.